FIVE-STAR HOSPITALITY STANDARDS, FOOD & BEVERAGE PROGRAMMING, GUEST EXPERIENCE SYSTEMS, RETAIL BUYER & MERCHANDISER

CLIENT: EVEN HOUSE

BUILDING A PRIVATE CLUB’S BRAND WORLD - FROM HOSPITALITY TO MAJOR BRAND PARTNERSHIPS & EVENT MANAGEMENT - From concept to a venue commanding national brand attention.

CONCEPT: As a consultant and brand experience director, Samantha built Even House’s full hospitality identity from scratch - creating the service standards, F&B programming, visual presentation, and event production & operations that defined the club’s exclusive positioning.

EXECUTION: Full infrastructure build: SOPs, staff training, F&B programming and sourcing, retail merchandising and procurement and events activations and operations. Positioned Even House as a premium large-scale event venue, attracting major brand partnerships, in addition to a membership-based golf and social club.

RESULT: Even House went from start up to sought-after social club and event destination.

Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, retail, and hospitality concept development for a private members club, shaping a cohesive brand experience through elevated menus, bar programs, merchandising, event planning, and operational execution and management.

““This past year, you have put so much into Ever Club. The way you’ve shown up, the standards you have held, and the energy you have brought have genuinely shaped the space in a meaningful way. That doesn’t go unnoticed and it won’t be forgotten.” Owner, Ever Club