FIVE-STAR HOSPITALITY STANDARDS, FOOD & BEVERAGE PROGRAMMING, GUEST EXPERIENCE SYSTEMS, RETAIL MERCHANDISING & SET STYLING.

CLIENT: EVEN HOUSE

BUILDING A PRIVATE CLUB’S BRAND WORLD - FROM HOSPITALITY TO MAJOR BRAND PARTNERSHIPS & EVENT MANAGEMENT - From concept to a venue commanding national brand attention.

CONCEPT: As a consultant and brand experience director, Samantha built Even House’s full hospitality identity from scratch - creating the service standards, F&B programming, visual presentation, and event operations that defined the club’s exclusive positioning.

EXECUTION: Full infrastructure build: SOPs, staff training, F&B programming and sourcing, retail merchandising and procurement, and events activations and operations. Positioned Even House as a premium large-scale event venue, attracting major brand partnerships, in addition to a membership-based golf and social club.

RESULT: Even House went from start up to sought-after event destination. 7-Eleven approached Samantha directly to concept, execute, and style their national holiday brand campaign - a direct result of the world she built.

Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, and retail concept development for a private members club, shaping a cohesive hospitality experience through elevated menus, bar programs, merchandising, and operational execution.
Food, beverage, retail, and hospitality concept development for a private members club, shaping a cohesive brand experience through elevated menus, bar programs, merchandising, event planning, and operational execution and management.
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“This is so good - We couldn’t have done this without you! It means so much that you work so hard to help my vision come to life. It is a surreal feeling really.” Alex, Branded Merchandising, Licensing, and Partnerships, 7-Eleven

“You were a HUGE help and each scene looked amazing! It was an absolute pleasure having you there.” Jacob, Sr. Director of E-Commerce, Craftwork Design Co.