FOOD, SET AND PROP STYLING AND MERCHANDISING AND VISUAL INSTALLATIONS DESIGNED TO TRANSLATE INGREDIENTS AND PRODUCTS INTO EDITORIAL IMAGERY THAT ELEVATES BRAND STORYTELLING ACROSS DIGITAL, HOSPITALITY, AND RETAIL PLATFORMS.

Samantha designs retail and product sets and flat lays that transform every day goods into commercially successful brand experiences.

CLIENT: 7-ELEVEN

COLLABORATIVE HOLIDAY BRAND CAMPAIGN - Transformed a studio into a series of immersive brand environments that brought the holiday collection to life through lifestyle set design and visual storytelling. Every scene was intentionally designed to showcase the products in authentic, memorable moments while reinforcing the playful, nostalgic spirit of the holiday campaign.

CONCEPT: A retro Holiday 2025 campaign for website, category banners, social media and email marketing.

EXECUTION: Conceptualized and styled multiple fully immersive holiday sets. Curated, sourced and styled props, including wrapped gifts, holiday decor, textiles, lighting and accessories. Created multiple interchangeable sets while maintaining a cohesive campaign aesthetic. Worked alongside photographers, models, production teams, and creative partners to ensure every image reflected the campaign vision.

RESULT: Produced a complete lifestyle campaign supporting the launch of the 7-Eleven Holiday Collection. Created multiple branded environments used across e-commerce, paid advertising, social media, promotional marketing, and seasonal merchandising. Demonstrated the ability to transform an internationally recognized brand into engaging lifestyle experiences that inspire customer connection and purchasing.

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I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
I design retail environments and product sets that transform every day products into elevated, editorial, and commercially successful brand experiences.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Product styling & Flat Lay composing, elevating consumer goods, through modern, editorial visuals designed for brand's e-commerce and digital use.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Product styling & Flat Lay composing, elevating consumer goods, through modern, editorial visuals designed for brand's e-commerce and digital use.
Product styling & Flat Lay composing, elevating consumer goods, through modern, editorial visuals designed for brand's e-commerce and digital use.
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.
Product styling & Flat Lay composing, elevating consumer goods, through modern, editorial visuals designed for brand's e-commerce and digital use.
Product styling & Flat Lay composing, elevating consumer goods, through modern, editorial visuals designed for brand's e-commerce and digital use.
Product styling & Flat Lay composing, elevating consumer goods, through modern, editorial visuals designed for brand's e-commerce and digital use.
Gifting Curator & Basket Designer
Gifting Curator & Basket Designer
Food styling and visual installations, translating ingredients into editorial compositions, designed for hospitality, brand, and digital storytelling.

“It means so much that you’re so excited and work so hard to help my vision come to life - it’s a surreal feeling truly.” Creative Director, 7-Eleven

“You were a HUGE help and each "scene" looked amazing. It was an absolute pleasure having you there.” Sr. Director of E-Commerce, Craftwork Design Studio