COLLABORATE WITH BRANDS TO DESIGN AND EXECUTE CONCEPT-DRIVEN ACTIVATIONS THAT SUPPORT KEY CAMPAIGN MOMENTS AND PRODUCT LAUNCHES. I CREATE EXPERIENCES THAT FUNCTION AS BOTH VISUAL STORYTELLING AND IMMERSIVE ENGAGEMENT.

CLIENT: IRIS & ROMEO

THE FARMER’S MARKET ACTIVATION THAT STARTED A MOVEMENT - An original concept for a clean beauty launch - widely imitated, never replicated.

CONCEPT: For Iris & Romeo’s new skincare line launch, Samantha conceived a full immersive Farmers Market installation inside a hotel venue - transforming the space into a lush, curated market where VIP guests could ‘shop’ and receive gifting in a way that felt entirely organic to the brand.

EXECUTION: Full concept, curation, and build of the installation. Every element sourced and styled to create a cohesive editorial aesthetic aligned with Iris & Romeo’s natural beauty ethos.

RESULT: Widely shared across social platforms. Recognized as one of the first brand activations to incorporate a farmers market concept - a format since adopted and replicated across the industry.

CLIENT: IRIS & ROMEO Farm-to-table driven brand activations for internationally renown brands - transforming culinary design into immersive experiences that elevate brand moments.
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CLIENT: IRIS & ROMEO Farm-to-table driven brand activations for internationally renown brands - transforming culinary design into immersive experiences that elevate brand moments.
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CLIENT: JANESSA LEONE Farm-to-table driven brand activations for internationally renown brands - transforming culinary design into immersive experiences that elevate brand moments.
CLIENT: JANESSA LEONE Farm-to-table driven brand activations for internationally renown brands - transforming culinary design into immersive experiences that elevate brand moments.
CLIENT: SUA x KINN Farm-to-table driven brand activations for internationally renown brands - transforming culinary design into immersive experiences that elevate brand moments.
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“Sam, Such a beautiful set up!! Always blown away by you. Every attendee mentioned how thoughtful the set up was, and was so excited to try the beautiful fruit and vegetables you sourced.”

Courtney C, Director of Influencer Marketing, Iris and Romeo